Intro to Font Choice

Font choice on a website? That’s where the typographic magic happens! Buckle up, because we’re about to dive into the wild world of fonts.

First things first, fonts are like the clothes your website wears—they set the tone, convey personality, and make that first impression count. So, let’s talk about the three musketeers of font families: serif, sans-serif, and display fonts.

Serif fonts are like the sophisticated elders of typography. They have those small decorative strokes at the ends of each letter, making them look classic and traditional. If you’re going for a classy and timeless vibe, serif fonts are your go-to. They’re great for body text or headings that need that touch of elegance.

Now, let’s flip the script and talk about sans-serif fonts. These babies are the cool kids on the block—clean, modern, and oh-so-sleek. They don’t have those fancy strokes at the ends, which makes them perfect for a minimalistic and contemporary look. Sans-serif fonts are easy on the eyes, especially in smaller sizes, and they work wonders for legibility. So, if you want a website that’s fresh and modern, sans-serif fonts are your BFFs.

But, sometimes you want to make a statement, right? That’s where display fonts come in. They’re the wild and flamboyant cousins of typography. Display fonts are like fireworks—they grab attention, add personality, and create a unique vibe. They’re fantastic for headlines, logos, or any element where you want to make a bold statement. Just remember, though, display fonts are best used sparingly, like sprinkles on a cupcake. Too much can be overwhelming and distract from your message.

Now, let’s talk about legibility—making sure your text is easy on the eyes. It’s like making sure your visitors can read your content without squinting like a detective in a mystery novel. Font size plays a big role here. It’s all about finding that sweet spot—not too big to look like a kindergarten textbook, and not too small to make your users grab a magnifying glass. A general rule of thumb is to go for a font size that’s comfortable to read on various devices and doesn’t require zooming in or out.

But legibility isn’t just about size—it’s also about spacing. The right amount of breathing room between letters, words, and lines can make a world of difference. It’s like giving your text some air to breathe. Too tight, and your text becomes a jumbled mess. Too loose, and your words start doing the cha-cha dance. So, strike that perfect balance, and your visitors will thank you for it.

Oh, and let’s not forget about contrast! That’s the secret sauce for legibility. You want your text to pop like a firework against its background. Pairing light-colored text with a dark background, or vice versa, creates that high contrast that makes your words shine. But be careful—too much contrast can be blinding, like staring directly at the sun. So, find that sweet spot where your text stands out without assaulting your visitors’ retinas.

Now, here’s a little tip for font pairing: opposites attract! Combining fonts from different families—like a sans-serif headline with a serif body text—creates a harmonious balance that’s visually pleasing. It adds variety, keeps things interesting, and avoids the dreaded “samey” look. But remember, too many fonts can turn your website into a circus, so keep it to two or three max. It’s all about finding that perfect font harmony.

Now, let’s talk accessibility because inclusivity rocks! Fonts should be readable for everyone, regardless of their visual abilities. Some people may have difficulty reading small text or distinguishing between certain font styles. Other people may be colour blind. So, choose fonts that are easy on the eyes and considerate of different needs. You can’t go wrong with clear and legible type, using background colours that make the text readable for everyone. 

You May Also Like…

What Is Wire Framing?

What Is Wire Framing?

Alright, let's get down to the nitty-gritty of wire framing a website. Think of wireframes as the blueprints for your...

read more